Women in Real Estate: Achieving Success and Overcoming Obstacles

Women in Real Estate – Getting Things Done and Overcoming Challenges.

The real estate sector—once heavily dominated by men—has evolved into a space where women are not only participating but leading with confidence and vision. Over the decades, women have challenged norms, shattered stereotypes, and redefined success on their own terms. Their journey from exclusion to leadership highlights one of the most inspiring shifts in the industry.

Decades ago, entering real estate was not easy for women. When the National Association of REALTORS® was established in 1908, membership was exclusive to men. Yet pioneers like Corrine Simpson refused to accept this limitation, creating pathways for future generations. Despite obstacles such as restricted leadership roles, gender bias, and unequal pay, women continued pushing forward—steadily rising to become an integral force within the industry.

Today, the landscape looks very different.
Since the early 1980s, single women have outnumbered single men in real estate professions. Women are also becoming one of the largest homebuyer groups. The sector is witnessing a visible shift as more women step into decision-making and leadership positions, influencing how modern real estate businesses operate. Many female-led companies are promoting sustainability, fairness, and customer-first practices, transforming the industry from within.

In India too, the change is significant.
A recent CREDAI study reveals that women account for 23% of the workforce in the Indian real estate industry, which contributes nearly 6% to the nation’s GDP. This growing representation signals a strong future for women in a field that plays a crucial role in shaping the country’s development.

Why Real Estate Attracts Women

Real estate offers a combination of opportunities that appeal to many women:

• High income potential

• Flexibility and autonomy

• Low entry barriers

• Scope for entrepreneurship

• Opportunities to use strengths like empathy, communication, organization, negotiation, and resilience

These attributes make the profession both fulfilling and empowering.

Challenges Women Still Face

Despite progress, certain obstacles remain:

• Microaggressions and workplace bias

• Safety concerns during fieldwork

• Difficulty setting boundaries with clients

• Underrepresentation in senior roles

• Income gaps in high-value segments

To overcome these challenges, women are leveraging mentorship, building strong professional networks, investing in personal branding, and choosing inclusive organizations that provide equal growth opportunities.

The Expanding Opportunities for Women

Women today are excelling across a wide range of real estate roles—agents, consultants, developers, investors, marketers, and entrepreneurs. Many are leading teams, guiding first-time buyers, assisting female investors, and managing complex transactions with expertise. Their ability to blend analytical thinking with emotional intelligence makes them powerful influencers in the sector.

Advice for Women Entering Real Estate

Women who aspire to join the industry can set themselves up for success by:

• Strengthening their networks

• Finding mentors or role models

• Building a strong online presence

• Choosing workplaces that value inclusivity

• Exploring alternative pathways such as investment, development, or independent practice

How Ankuraa Developers Supports Women

At Ankuraa Developers, we believe women should have every opportunity to achieve financial independence and career growth through real estate.

• We encourage women to invest confidently by offering valuable rewards through our investment programs.

• We maintain a strong women-led workforce, with the majority of our team being women.

• Flexibility and remote work options ensure a supportive, balanced environment that enables professional and personal growth.

Conclusion

Women have played—and continue to play—a pivotal role in transforming the real estate industry. Their leadership, innovation, and perseverance have helped reshape the sector into a more inclusive and forward-thinking space. As we celebrate their achievements, it’s equally important to continue fostering equality, encouraging participation, and building a future where every woman can thrive in real estate.